Social Media and Growing a Dance Community
I remember a time before the ever present Facebook, Websites, Blogs, and Instagram when I taught classes and students came through word of mouth. If I was lucky I got an article in a newspaper but mostly, it was based on my merits as a teacher not my "look" as a teacher.
Now, a person can take pictures and post it with hashtags and make it "look" like it was the best time ever had and it is your loss that you weren't there. With the right angles and the right music, a video can make an event "look" like more people were there than actually were. Or maybe lots of people really were there so , in comparison, your small event was not as successful. Low attended events are perceived as less successful, even though people left happy and looking forward to the next one, which is a story that rarely gets told.